Last Updated on December 14, 2020

If you are a brand marketer, advertiser, tourist, public speaker, event organizer (seminar etc), businessman/woman, celebrity and more then Facebook Live is there for you. “Live is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone in the world”. Here, you communicate to your followers live! This is not like streaming a YouTube or Netflix video. It happens at the moment just the same way you make video calls.

From my personal assertion, Live currently works on Facebook pages. I have tried checking my profile and groups but could not see the option to go live. As a fashion designer, event organizer or marketing agent, you need Facebook Live to grow your audience and instill moment of trust in what you do. How? Lets take for instance, as a fashion designer, you just made glorious designs on some materials and you would love to tell your followers how you made these designs by going live on Facebook. You could start by telling your name, brand name( what you do) and show them those designs and how you come about them. And everyone will be watching every single step.

Second instance, as a gym and body trainer, you can tell us how to keep good fit with some live gestures. There’s nothing amazing than that. You could tell us how you train your students to get good body packs with them in view as testimonies. If you are a event decorator (someone that decorates places for events like wedding, party), you can also take your followers the view of your art. You could show us the background designs and more.

You should have a strong signal before going live. Weak signals are not supported to handle Facebook Live. To use this marketing tool, Facebook Live, you should probably have a page and followers (people that like your page).

How to Use Facebook Live

For the moment, Make sure that you are on Facebook mobile app, then open your page and try to make a post. Pretend like you want to add photos and more. You should possibly see “Go Live”. Now tap on it to enter live connecting mode. If your signal is not strong enough to go live, you will be prompted with an error message otherwise go ahead and write a catchy description before going live. Tap on live button to start broadcasting after the count of 3. You have 30mins to make your live video broadcast. You can tap Finish to end your live video as well as add video filters.

Features you get with Live

• Attract more followers.
• Let your users know in advance that you’re planning to broadcast
• Engage with your viewers
• Awesome headline
• Live broadcasts

How to deepen experience with Live

• Tell followers when you’re broadcasting ahead of time.
• Go live when you have a strong connection.
• Write a catchy description before going live.
• Say hello to commenters by mentions; respond to their comments live.
• Broadcast for longer periods of time to reach more people.
• Be creative and go live often!
• And be honest!

Source: Facebook Live
Via: Forbes