Last Updated on February 4, 2016

Facebook turns 12 today! It honors the event with a custom video for millions of its active users. The occasion, which the company is calling “Friends Day,” is meant to celebrate real-life friendships through photos and life events. However, it’s also a not-so-subtle way for Facebook to promote its explosive growth over the last half-decade.

Since 2011, the company more than doubled its number of monthly users to 1.59 billion people — all of whom helped the company post record profits in 2015. Facebook says that in the same time period, the degree of separation between a pair of Facebook users has decreased from 3.74 degrees to 3.57, an example of “how closely connected the world has become.”

You can check out the new collection at Facebook’s Sticker Store.